Precedent Presentation

Plastic Adrift

·     What is the interactive about?

How plastic moves in the ocean and plastic litter in the water. It enlightens the users about the effect of plastic litter and where it ends up using an animation fast forwarding to different times

Plastic adrift is a website created by a team of 3: Dr Sebille, Dan Fuchs and Jack Murray who all contributed to collecting and creating the data used on the website. In the website talks about how plastic moves in the ocean and areas where it can accumulate over time. They use rubber ducks to represent plastic and also create a “lighter” tone to the serious website. This also helps attract kids to the website not just adults who are interested in learning about the movement of plastic.

·     Who is it designed for? (Target audience)

All audiences (no age limit). People who want to learn more about their impact on the environment in regards to plastic.

The website is designed for everyone, specifically young adults to adults because of the way it’s designed and the information is laid out.

·     What knowledge does it assume of the target audience i.e. digital literacy?

They know how to interact with a website and the interactive map.

There’s a video that users can watch to learn more and see a vidoe of the map.

It assumes the user knows how to read weather charts and the heat signatures to translate the information into the amounts of plastic.

·     Describe the type of user interactions, and the user interface

Interactive map that allows you to click on any point in the frame and an animation will appear visually representing how the plastic moves in the ocean. There is also an option to choose to see the forward and backward effect of plastic but this isn’t highlighted properly and was found by clicking around the screen.

·     What can you say about the visual design – layout, colour and typography? How would you describe the style?

Consistent in colour (blue, white). The framing of the content is consistent within the pages (except for the interactive which is wider in frame), which leaves a lot of empty space around the. Font is small

·     What improvements would you suggest?

A more visually appealing page. Different shade of blue or a wider range of colours to make it more appealing.

Instructions on what the interactive on the home page is, how to use it and how to read it. It just assumes that the user knows exactly what it is and how to use it.

(This is just an example, but the questions is all the questions we need to answer)

More interactive game that gives you more information (e.g. http://voyage.anmm.gov.au )

Give users more practical ways on how to get more involved with helping the environment and reducing their use of plastic.

Clearer instructions on the interactive. Labels in the interactive.

Different framing for windows to mac for the interactive

Marine Ecosystem

·     What is the interactive about?

It is about learning the different parts of the marine ecosystem.

·     Who is it designed for? (Target audience)

It is designed for those who love science and animals. Could also target students from year 5-6 and highschool.

·     What knowledge does it assume of the target audience i.e. digital literacy?

To have knowledge on using the internet/websites.

Have knowledge about conservation of wildlife and know about food chain.

·     Describe the type of user interactions, and the user interface

Interactive diagram of the land and sea and its components. For example there is a button for the animals and when it is clicked it either shows an image with information or a video where the user will watch and listen.

·     What can you say about the visual design – layout, colour and typography? How would you describe the style?

The interactive diagram has lots of colours to emphasise on the different parts that makes the ecosystems. Colours are close to pastel and is bright enough to attract young audience.

·     What improvements would you suggest?

Clicking the button and opening up either an image or video gave a feeling of inconsistency.

The image/video icon on the label was distracting and not aesthetically pleasing.

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